Mystery Box: Gamified Rewards Campaign
I developed a high-energy 3D promotional video for a hockey loyalty program. The narrative visualizes a dynamic flow of hockey gear —alongside digital prizes and tickets, all converging into a premium hockey bag located within the mobile app interface.
The campaign effectively communicates the project's core mechanic: users complete tasks to earn "pucks" (in-game currency) and exchange them in the marketplace for the most coveted prize—the Mystery Box.
Titles
Art direction: Ruslan Sergeev
Motion and design: Ruslan Sergeev, German Kolotov
Agency: Playmaker.vision
Adel Burganov, Linar Zamalutdinov