Industry

Sports betting company

Client

Fonbet

Mystery Box Campaign

Mystery Box: Gamified Rewards Campaign

I developed a high-energy 3D promotional video for a hockey loyalty program. The narrative visualizes a dynamic flow of hockey gear —alongside digital prizes and tickets, all converging into a premium hockey bag located within the mobile app interface. The campaign effectively communicates the project's core mechanic: users complete tasks to earn "pucks" (in-game currency) and exchange them in the marketplace for the most coveted prize—the Mystery Box.

Titles

Art direction: Ruslan Sergeev Motion and design: Ruslan Sergeev, German Kolotov Agency: Playmaker.vision Adel Burganov, Linar Zamalutdinov