The Element: Audi e-tron GT
From Raw Matter to Machine
The Element is a visual study in automotive CG that explores the intersection of raw materials and precision engineering. Featuring the Audi e-tron GT, we’ve stripped away the assembly line to show the car through the material manifestation.
Process
To achieve the right visual look, the simulation went through multiple iterations using a dual-geometry setup: a mid-poly version for the sim and a high-poly asset. Baked textures were transferred to the mid-poly model. I used a VDB Combine workflow with attribute transfer to ensure clean, stable UVs and geometry.
Titles
Agency: Click2view
CG and VFX: Ruslan Sergeev
Art direction: Ruslan Sergeev
Creative Direction: Artur Akhmetzyanov
2026